Peter Asher’s legendary music career began in 1964 as one-half of the singing duo Peter & Gordon, who amassed nine “Top 20” records during their career. After heading A & R for the Beatles’ record company, Apple, Asher then founded Peter Asher Management, which has become one of the most successful Artist Management companies in the U.S. Asher’s roster of clients includes such world-class recording artists as James Taylor, Linda Ronstadt, Joni Mitchell, Randy Newman, and Carole King. As a producer, Asher has worked with such diverse artists as Billy Joel, Morrissey, Elvis Costello, 10,000 Maniacs, Diana Ross, Neil Diamond, Linda Ronstadt, Ringo Starr, Cher, Robin Williams, Jane Monheit, Robbie Williams, Kenny Loggins, Heart, The Dixie Chicks, Rodrigo y Gabriela, Hans Zimmer and many others including the exceptional roster of artists featured on Songmasters’ productions, such as Stevie Nicks, Jackson Brown, Patrick Stump, Cobra Starship, and dozens more.
This photo is from Jan's first tour as a roadie, and his first tour working with SHOWCO.1977 Iggy Pop Idiot Tour with David Bowie playing keyboards. That’s Jan back left. c1977 Bob Gruen Photography
A poem he wrote dedicated to all his touring friends past and present...
“Without the Rocket”
We all started out by plugging it in and unplugging it
Wrapping a cable
Lifting and loading
Holding a flashlight
Reading a manual
We would soak it up from our peers before us
Wanting to get the gig,
then wondering how to pull it off
Sometimes we would fuck it up
Sometimes we would make the impossible happen.
It was never just rock 'n roll
We were not the artist, but when the lights went up and the show started, we all shared that roar and rumble
We all made the magic happen
Getting high without the rocket
It got lonely
Money didn't matter
Relationships and marriages suffered
Life on the road has its costs
But we were taken to places that we may never have been able to go
Met great people along the way
We were mostly in the background, but wouldn't trade it for the world
We have the stories ...and no regrets
-JMA
"I was 18 years old when I started working alongside Showco. The staff showed me kindness, support, and trust, which set me on a touring career founded on dedication, integrity, and loyalty." - GC 2024
"I started as a Vari*Lite operator, working with Showco and ShowLites in Dallas. I worked on tours with James Taylor, Linda Ronstadt (who had some of the first Vari*Lites after Genesis), and Bowie. I joined Vari*Lite 1984-1994 and worked with artists like Morris Day and Journey, as well as on corporate events, TV productions, and movies. Now, I have been working in sports television for over 25 years with FOX, CBS, and NBC."
-Dan
SHOWCO, Ltd.
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