SHOWCO®️

   If you're a fan of live rock music, you've likely heard the defining sounds of Led Zeppelin, Prince, Lynyrd Skynyrd, Linda Ronstadt, Jackson Browne, and other genre giants. But did you know that the company behind many of those unforgettable sounds was a small Dallas-based company called SHOWCO?  Founded in 1965 by Angus Wynne III and Jack Calmes, as SHOWCO Concert Promotions, they quickly became known for bringing top acts to the city, including Bob Dylan, The Doors, and the Beach Boys. SHOWCO’s first large show was the Texas International Pop Festival in 1969. The show was a success in terms of artists and attendance, but not financially. After this, Angus left the concert promotion business and Jack officially turned SHOWCO(est. 1970) into a touring sound reinforcement company with new partners Rusty Brutsche and Jack Maxson. Through trial and error, the team at SHOWCO developed cutting-edge gear that soon had Three Dog Night, Led Zeppelin, and Steppenwolf as their first three touring acts. From the 1970s to the present, SHOWCO's ingenuity has significantly impacted rock and roll's direction, culture, technology, performance, and even its basic business practices. By the 1980s, SHOWCO had become one of the biggest sound providers in the world. If you're a fan of rock music, you owe it to yourself to learn more about the company that helped shape the sound of some of the greatest bands of all time.