1970-1974

In 1970, after Angus Wynne III chose a new direction post-Texas International Pop Festival, Jack Maxson, Rusty Brutsche, and Jack Calmes emerged as groundbreaking innovators in the stadium rock scene of the post-Woodstock era. 

By providing cutting-edge sound equipment, they set the stage for legendary performances by iconic artists such as Led Zeppelin, Three Dog Night, and James Taylor, shaping the future of live music in an unforgettable way.

 In the vibrant decade of the 1970s, Showco significantly broadened its offerings by incorporating cutting-edge stage lighting, innovative set design and fabrication, captivating special effects, stunning lasers, and dynamic disco sound systems. This expansion not only enhanced the quality of events but also transformed the entertainment experience, making Showco a leader in the industry.