Welcome to the Official SHOWCO® Crew Swag Shop
Curious about the buzz surrounding the Showco shirt? Let’s explore its rich history!
These iconic shirts were a staple for crew members at live shows during the 1970s, famously worn by rock legends like John Bonham of Led Zeppelin and Phil Collins. In the realm of southern rock, the Showco shirt is synonymous with Ronnie Van Zant of Lynyrd Skynyrd, amplifying its legendary status. Crafted by “Denton” Tom, who ran a small custom T-shirt shop called Denton Monogram in Denton, Texas, these shirts were produced in limited quantities, as confirmed by an impressive price list from 1975 showcasing the bands for whom he printed shirts.
As Showco organized tours, they also placed specific T-shirt orders for both crew and band members, allowing them to select unique color schemes and designs. For instance, a note from Genesis crew member Geoff “Bison” Banks, discovered in the Showco Archives, offers a glimpse into this creative process. Moreover, these shirts were never sold commercially or at merchandise stands, making them particularly special and highly collectible!
To the crew, these shirts were often just work uniforms, and many have shared stories like, “I gave mine away.” While the total number produced remains a mystery, the shirts are now cherished by fans—offering you the chance to own a piece of this history!
Partnerships
If you attended concerts between the 1970s and 1999, you’ve likely experienced the unmistakable Showco sound. Now, you can not only appreciate the significance of this shirt but also purchase one for yourself! Dive into our Crew Closets, where each shirt comes with its own captivating story and reflects the unique style of Showco alumni. From rare vintage shirts worn by crew members to pieces linked to legendary artists like Genesis, ZZ Top, and the Rolling Stones, our collection is infused with the essence of rich musical history. Don’t miss the chance to own a cherished part of this legacy!
The thrill of wearing an original vintage shirt is unmatched—each piece carries its unique story through its texture, scent, and appearance. If you’re intrigued about its origins, feel free to ask! Don’t let the opportunity to own a nostalgic tee that connects you to music history slip away.
Thanks to generous contributions from Showco alumni and Denton Tom’s enduring legacy, I’m excited to reintroduce the authentic Showco tour shirts! As the sole authorized source for these genuine shirts, I replicate the original spirit and quality that fans cherish. Each shirt features the original artwork, and my motivation to revive them comes from a deep desire to support Showco alumni and music industry professionals. Proceeds will go to essential charities aiding musicians and workers in need, including mental health, addiction recovery services, health services, and human services. Order yours today and contribute to the well-being of those who have dedicated their lives to music!
Remember, vintage clothing sizes can vary significantly by decade, so please don’t hesitate to reach out for accurate sizing information on any vintage items.
Take a look at just a few of the charities benefiting from our proceeds:
If you’re interested in exploring collaboration opportunities with Showco, Ltd. Co. I would love to hear from you!
-Indigo K-May
SHOWCO®️ is a registered trademark of Showco, Ltd. Co. 2025
Melody in Motion: A Gallery of Denton Tom's Showco Shirt Film Positives
